Dieline visits Leisuretown.

The sun’s shining and we’re taking it all in! Our work with the Leisuretown team was recognized by the creative minds at the Dieline – one of our favorite websites dedicated to the package design community.

Here’s an excerpt:

"The label is pretty much how we view our home state of California, but more specifically, Northern California," says Doug Walker, Leisuretown founder. "We've got Lake Tahoe and the snow-capped mountains, we've got a little lake that we all grew up on, Lake Berryessa, Hot Air Balloons all over, which you'll find along the 505 between Vacaville and Winters where we're from. We've got a golf course hidden because we're all addicted even though we suck. We've got little shoutouts to the rest of the state with the desert and the Leisuretown-ified Hollywood sign, but it's mainly our backyard. 

Doug adds. "I think the packaging says we don't take ourselves too seriously. We want to be outside and have fun."

"I think the packaging says we don't take ourselves too seriously. We want to be outside and have fun."

The Leisuretown brand development by Mejor was led by Brian Jones, Jamie Feaster, and Lindsay Shephard.

You can read the full article at the link below.

Rob Dyrdek and Diplo Launch 'Session' THC Seltzer Leisuretown (Dieline)